Discussed P2P relationships and marketing opportunities for partners with Per Werngren.

It's no secret that the pandemic is rapidly changing the nature of work for everyone, which has led to the conclusion that "Empowering frontline workers remains essential for digital transformation. Technology's ability to modernize workflows and improve job performance while enhancing workplace culture and communication is the reason behind this.

Microsoft partners have provided businesses with the tools to stay in touch with their teams and corporate leadership while focusing on the client's requirements or tasks for years.

In our segment, Influencer Insights, we ask top business leaders to discuss new technological advancements and their potential impact. In today's chapter, we will talk to Per Werngren about the market opportunity for Microsoft's partners and the benefits of P2P relationships.

Let Us Quickly Get To Our Expert's Point Of View.

Question 1- How big is the market opportunity for Microsoft Partners?

The market opportunity for Microsoft's partners is tremendous – and growing. Our customers want to spend more money than what partners can deliver, so we'll need to increase partner capacity constantly. But the market opportunity is shifting, and partners must ensure that they provide services in high demand.

A few examples are Business Applications (aka Dynamics and Power Platform family) and solutions related to security.

Question 2: What are the partner benefits of pursuing Digital Transformation?

Digital Transformation has become a household name and is a nice umbrella, but it is too generic to be descriptive. Partners need to drill down and focus on more specific areas, such as becoming experts in Digital Transformation in a particular industry/vertical of a specific type of workload.

Question 3: How do you benefit from partner-to-partner relationships?

Partner-to-partner relationship, or P2P, is what drives my business. Working with fellow partners is essential as it helps us better serve our customers and drives revenue for everyone involved.

Imagine that with P2P, you can sell and deliver anywhere in the world with trusted people on the ground without having to recruit people yourself and without having to open up an extensive network of offices. As IDC has written in their reports, partners that embrace P2P grow 20% faster than the ones that don't.

Question 4: How do you manage business-critical workloads in the Microsoft Cloud, especially Azure?

Our company's mission is to manage critical workloads in the Microsoft Cloud as it is more sensible to move from on-premises to Azure. But Azure is not self-managed; customers can either take care of it themselves or reduce their costs and outsource to us.

Get to Know Our Influencer

What is the best event that you attended recently? What were your key takeaways?

The best event that I attended recently was, unfortunately, pre-Covid. Microsoft Inspire is undoubtedly the best conference for meeting people and doing business, so I hope we'll see it happen again next summer as an in-person event. Digital events are great, but nothing beats a tremendous physical conference if you want to drive business.

What's your success mantra?

My success mantra is borrowed from Nike and reads, "Let's do it"!