Ignacio Sainz De Baranda’s views on Partner Opportunities in Spain

Partner synergy is critical for success in the Microsoft Partner Ecosystem. As a Microsoft Gold Partner, working more closely with other Microsoft Partners allows us to observe and learn how they function.

The DynamicsSmartz Partner Program is designed to assist Microsoft Partners in collaborating on joint go-to-market initiatives in order to shorten time to market, increase sales, and grow revenue.

P2P( partner-to-partner) empowers you to expand reach and drive scale through your partnerships. In today’s chapter on Influencer insights, we will speak with Ignacio Sainz de Baranda, CEO at Innova Advanced Consulting and Former President (Spain Chapter) of The International Association of Microsoft Channel Partners (IAMCP).

Let Us Quickly Get To Our Expert’s Point Of View

Question 1: How big is the market opportunity for Microsoft Partners?

Microsoft Partners have a huge opportunity ahead of them, and the momentum will be strong over the next three years. In terms of volume, every Microsoft Partner will be able to grow by two digits each year with a minimum to double the company in the next 3 years.

Question 2: What are the partner benefits of pursuing Digital Transformation?

Digital transformation is the key to moving technology forward. A non-digital business has no place in this market. Collaborating with Dynamics Partners and leveraging distinct competitive advantages is critical to achieving remarkable growth and success.

Individual partners can also benefit from access to a global partner network, enabling them to concentrate their efforts on building solutions that they are most passionate about.

Question 3: How do you benefit from partner-to-partner relationships?

The Microsoft Ecosystem has long been focused on partners, with a variety of programs and incentives in place to encourage P2P collaboration. P2P is the foundation for achieving your goals in the digital market; if you are keen to increase your profits, start with P2P.

Question 4: What are your thoughts on the DynamicsSmartz Partner Program? How important is it for you to foster partner-to-partner relationships?

The DynamicsSmartz Partner Program is an excellent resource for starting and growing a Dynamics 365 business, as well as the most rewarding way to gain access to gold-level competency. It covers all of the key aspects of Dynamics 365 adoption.

Question 5: A piece of advice that you’d like to share with our readers?

I believe that the Partner opportunity in Spain is much greater than anywhere in the world and becoming a Microsoft Partner will be critical in enabling the digital revolution.

Question 6: A piece of advice that you’d like to share with our readers?

There is no future outside of a Digital World, and cultivating P2P relationships is critical in managing the complexity of the Next Digital World. My advice if you are a partner is to put P2P at the center of your strategy and assist your customers in Digital Transformation, but if you are a customer or an IT team working with multiple partners to get the best of each, the efficiency to choose the right IT providers will be critical to achieving your digital status.

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Ignacio has a wide spectrum of industry experience and a strong passion for Microsoft platforms, services, and ecosystem.